A humorous PSA from the filmmakers of the upcoming independent comedy Searching For Sonny is set to unspool when the film opens in a variety of cities across the country on August 28. Directing viewers to the website MustLoveBears.org, writer-director Andrew Disney, marketing director Scott Nichols and film financier Jared Knight attempt to solicit purchases of their film on Blu-ray in the guise of associating Searching For Sonnywith a marketable, if misguided social cause.
