Stick to your goal when looking for them: is it to inspire, illustrate a point, alert, invite action, demonstrate the intricacy or delicate nature of a problem, generate a nice mood by employing comedy, or something else? Obviously, finding quotes that perfectly match your objective is difficult, but at the very least, consider whether the quotations you choose contribute to your overall message or achieve the goal you set out to achieve. The audience should be considered before quoting. Its affiliation to specialists in a specific limited discipline, for example, would generally be understandable only to those who have studied the same topic. Choose quotes that are neither too clear nor too difficult in this circumstance. Other factors to consider are the audience's age, experience, gender, interests, familiarity with US history (immigrants or foreigners may be less familiar), and so on. You can
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