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The company is planning to launch a new category called " Personalized for You" based entirely on user's interests.
This specialised personalized page is a combination and a collection of words , ideas and and topics that seem to be based on user's pinning activity as reported by TechCrunch .
For example, a fashion-focused Pinterest user might see categories like boots, jackets, dresses, or jewelry on this page, which they could then click into and further explore.
Pinterest user base can see a notification asking them if they would like to try this new feature when they log in, and it appears in its top navigation as the first option.
The look-and-feel of the page is different and somewhat like Flipboard.
Early feedback from the Pinterest user base has been positive, with many expressing excitement about the addition.
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